AFL Victoria Coaches Forum
Designed to elevate your coaching skills and knowledge. Whether you're an experienced coach or just starting out, this for...
Lucy brings extensive experience across elite sport, commercial partnerships and media, with a highly regarded career spanning more than two decades in the AFL and broader sports and entertainment industries.
As Founder and Director of boutique talent management agency The Lighthaus, Lucy has worked with some of Australia’s most recognisable sporting and media identities, securing and managing long-term commercial partnerships with leading national brands.
Lucy is recognised as the first woman in Australia to be accredited as an AFL player agent, highlighting her leadership and influence within the football industry. She also brings strong experience in stakeholder engagement, negotiation and media strategy through previous senior roles in player management and major sporting events.