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Victorian Community Football Aligns Under First-Ever Statewide Charter

In a landmark moment for grassroots football in Victoria, the state’s 20 metropolitan and country governing bodies have aligned with AFL Victoria to formally endorse a unified strategic direction for the game’s future.
 
The culmination of more than two years of collaboration, the newly established Victorian Community Football Charter marks the first time the state’s community football bodies have aligned under a shared philosophy: that through strong relationships, clearer governance, and effective structures, Victorian community football can thrive.
 
Developed under the guidance of the Future State Project, the Charter reflects a united commitment to overcoming shared challenges, seizing new opportunities, and building a more sustainable and inclusive game for all Victorians.
 
“Victoria is the largest football community nationally yet, until now, has not shared a strategic direction or collaborated as an industry to ensure the game thrives,” said Greg Madigan, Head of AFL Victoria.
 
“The signing of the Victorian Community Football Charter and the commitment to initial priority projects align all governing bodies and AFL Victoria under one strategic vision, supported by structured processes and shared decision-making.”
 
A Collaborative Vision, Backed by Action
The Charter outlines a broad strategic focus, guiding principles, and seven initial key Priority Projects, all led by representatives across the state's football community. These projects include:

  • Player Pathways
  • Community Umpiring Programs and Environments
  • Community Female Football
  • The continuation and expansion of the CCSP (Club and Competition Sustainability Project)
  • Critical Incident Management
  • Community Football Conduct and Standards
  • A Policy Reference Group

“The CCSP and Policy Reference Group have already proven to be critical components, and under the Charter, they’ve been revised and expanded to help strengthen the game’s foundations,” said Madigan.

“We’ve already seen success, with all governing bodies co-designing and adopting State Affiliate Regulations for club transfers and team establishments earlier this year.”

United in Philosophy, Diverse in Governance
While each metropolitan league and country region remains independent and manages its own governance and constitutional responsibilities, all signatories to the Charter have committed to a broader, evidence-based, industry-wide approach.
 
Lee Hartman, CEO of the Southern Football Netball League, said:
“This Charter represents significant progress. Victorian community football will be far better served when leagues work together, not in isolation.”
 
Jason Reddick, CEO of the VAFA, added:
“Whilst there are many challenges facing community football, our leagues are best placed to maximise the opportunities of growing male and female participation and supporting volunteerism when working collaboratively as an industry, whilst also encouraging leagues to drive initiatives"
 
Zac Hedin, AFL North East Border Region Manager, reinforced the importance of unity across varying models.
“Simplicity and consistency of process apply in every setting. Clear communication and collaborative decision-making will deliver better outcomes across the board.”
 
CEO of Wetsern Football Netball League David Jennings said:
"The Western Football Netball League is proud to stand alongside our peers in shaping a vibrant future for community football in Victoria. The Charter represents a powerful step forward for grassroots football and this collective approach ensures that every level of the game benefits from a stronger, more inclusive, and sustainable future”.
 
A New Era for Community Football
The Charter is not a one-off achievement but the foundation of an evolving, collective approach to managing and growing community football in Victoria.
 
“AFL Victoria is committed to ongoing coordination, project delivery, and the establishment of new initiatives,” said Madigan.

“We now have a clear path forward — with structure, strategy, and unity underpinning everything we do.”

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2025 Toyota National Volunteer Awards

Do you know an amazing community club volunteer?

Nominate them for the 2025 National Volunteer Awards and recognise them for their incredible contribution and dedication each season.

Category prizes include a money-can’t-buy 2025 Toyota AFL Grand Final experience and keys to a brand new Toyota.

Winners will receive amazing prizes, including a money-can’t-buy 2025 Toyota AFL Grand Final experience and for a second year in a row, Toyota will be giving away two brand new cars.

NOMINATE HERE

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$10K ON OFFER FOR YOUR CLUB!

The Real MVP – Marathon Foods Volunteer Program recognises and rewards the unsung heroes who make community football and netball possible.

This initiative honours the volunteers who represent the heart and soul of their clubs — the ones who go above and beyond to keep things running behind the scenes.

Club Nominations

Each club is invited to nominate one standout volunteer who embodies commitment, community spirit, and passion.

Clubs must submit a short video showcasing the volunteer’s impact, dedication, and contributions, as well as any creative elements that help tell their unique story. Each Nomination must be submitted on Instagram or TikTok by tagging AFL Barwon & Marathon Foods.

Social Media Sharing

All video submissions will be featured across Marathon Foods and AFL Barwon’s social media platforms, amplifying the inspiring stories of volunteers and highlighting their role in local sport.

Judging Criteria

A judging panel made up of representatives from Marathon Foods and AFL Barwon will assess each nomination based on:

  • Impact on the club and broader community
  • Dedication and level of service
  • Creativity and originality of the video
  • Social media engagement (likes, shares, and comments)

Prizes

1st Place: $10,000 for the club

All other nominees will recieve 6 cartons of Marathon Classic Dim Sims.

Competition closes 5pm July 31st, 2025.

For any further questions, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. 

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AFL Barwon Announces Partnership with HITIQ to Support Concussion Management Across the Region

AFL Barwon is proud to announce a new three-year partnership with HITIQ, a leading provider of concussion management technology, naming HITIQ as the Official Concussion Technology Partner of AFL Barwon.

This partnership will see HITIQ’s innovative PROTEQT smart mouthguard showcased across the AFL Barwon region, enhancing player safety and wellbeing for more than 25,000 participants. This important initiative will support our continued focus on player welfare and strengthen concussion education and management across all levels of community sport.

As part of the partnership, AFL Barwon registered players will have exclusive access to the PROTEQT smart mouthguard at a discounted rate, making advanced concussion management technology more accessible to our community.

HITIQ PROTEQT’s advanced smart mouthguard system is designed for grassroots footballers and netballers and monitors head impacts in real-time, flagging players at risk of head injury and potential concussion. At-risk players are then guided through a symptom assessment workflow and, if further care is required, can gain instant access to a telehealth service staffed by emergency physicians and concussion specialists for additional advice.

Should the club or player’s preferred medical professional subsequently determine that the player has suffered a concussion, they will be guided back to play via their club’s medical staff and the AFL’s official community concussion protocols.

Lisa Patterson, AFL Barwon Region General Manager, said:

“We’re excited to partner with HITIQ as we continue to prioritise player safety and wellbeing across our region. This partnership provides access to innovative technology that strengthens our approach to concussion management and education. It reflects our ongoing commitment to embracing innovation and evidence-based practices that support the long-term health of our community.”

Earl Eddings, Executive Chairman of HITIQ, said:

“Our partnership with AFL Barwon, alongside VAFA and Westfield Sports High, creates a powerful network to deliver PROTEQT to thousands of athletes. We’ve established scalable sales and marketing channels, positioning PROTEQT as the leading concussion management solution in community sports. With more partnerships in the pipeline, HITIQ is set for significant growth and shareholder value.”

AFL Barwon is committed to innovation, safety, and the long-term wellbeing of all players in our region. Our partnership with HITIQ and the integration of the PROTEQT smart mouthguard system marks a significant step forward in strengthening concussion management across community football and netball. This partnership represents another step forward in AFL Barwon’s commitment to innovation, safety, and the long-term wellbeing of every player in the region.

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