AFL Barwon celebrates record-breaking 2026 Finals Series
Record crowds, millions of social media views and unprecedented digital engagement highlight a memorable finals campaign across AFL Barwon competitions.
AFL Barwon has celebrated a record-breaking 2026 Finals Series, with outstanding community support translating into significant growth across attendance, digital engagement and live-stream viewership.
Across the August and September finals period, football and netball competitions across the region attracted impressive audiences, highlighting the strength of local sport and the passion of the communities that support it.
The 2026 Finals Series generated 326,700 website hits, while combined social media views reached an extraordinary 14.2 million, with a total social media reach of 2.5 million.
In addition to the remarkable online engagement, finals across AFL Barwon competitions recorded a combined crowd attendance of 52,000, underlining the importance of community football and netball throughout the region.
Digital audiences also continued to grow, with 73,600 live-stream views providing supporters with the opportunity to follow the action, celebrate their clubs and stay connected with competitions throughout the finals period.
A total of 328 finals were played across the campaign, showcasing the depth and breadth of football and netball across AFL Barwon's affiliated competitions.
The results cap off a memorable season for AFL Barwon, with the 2026 Finals Series providing a powerful showcase of the people, clubs and communities that make local football and netball such an important part of the region.
AFL Barwon looks forward to building on this momentum in 2027 and continuing to grow the reach and impact of community football and netball across the region.
For commercial partnership opportunities with AFL Barwon, contact Commercial Partnerships and Communications Manager
