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P&R Foods sign on to service AFL Barwon Clubs

AFL Barwon is proud to announce a new partnership with P&R Food Services, who come on board as the Official Food Distribution Partner of AFL Barwon.

Under the partnership, P&R Food Services will secure naming rights for a variety of key AFL Barwon assets. This includes the Football and Netball Coaches Player of the Year Awards for both the Geelong Football Netball League and the Bellarine Football Netball League, along with the Division 1 Female Football Competition. Additionally, the company will hold the naming rights for the Division 3 Male Under 14 Football Competition and the Division 2 GFNL 17 & Under Netball Competition.

P&R Food Services will also be the exclusive food supplier for all AFL Barwon GFNL and BFNL Finals Series matches. The knowledge and experience help by P&R will offer exceptional support to clubs over the finals period. This will ensure high-quality food options are available for spectators and participants during the most exciting part of the season.

To further support junior football, P&R Food Services will proudly host a community event for the Under 14 Division 3 P&R Food Services Cup, with the goal of helping participating clubs raise much-needed funds for their local junior football programs. This initiative highlights P&R’s commitment to giving back and making a meaningful difference at the grassroots level.

AFL Barwon Commercial Partnerships Manager, Sean Atkinson, said the partnership is an exciting alignment with a respected and experienced industry leader,

“We’re thrilled to welcome P&R Food Services as a Commercial Partner of AFL Barwon. With more than 20 years of industry experience and deep knowledge of the food services landscape, P&R Foods bring a level of professionalism, reliability, and care that will be beneficial for the region. Their commitment to the community and passion for grassroots sport made them a natural fit. collaboration is poised to strengthen AFL Barwon clubs by providing them with dependable supplies and robust support."

Peter Mullen, Owner Operator of P&R Food Services, expressed his enthusiasm about the new partnership with AFL Barwon:

“As a long-term supporter of local sport, we’re thrilled to announce a new three-year partnership with AFL Barwon. We’ve proudly supplied numerous clubs across the region in recent years, and we’re excited about the opportunity to further strengthen our support of community football and netball into the future.

We are dedicated to being a one-stop shop for sporting clubs. Our extensive and ever-growing range of products includes dry goods, dairy, frozen and fresh foods, confectionery, beverages, packaging, cleaning supplies, and more. We take great pride in delivering exceptional service and understand the unique challenges faced by volunteer-run clubs.”


About P&R Food Services

P&R Food Services is a proudly locally owned and operated family business, established in 2003 by Peter and Rhonda Mullen. With over two decades of experience in the food service industry, P&R has built a strong reputation for reliability, quality, and personalised customer care.

The company tailors its delivery process to each club's needs—typically, drivers will provide an estimated time of arrival approximately one hour prior to delivery. For clubs that are not always staffed, access can be arranged via key or drop box, with drivers placing goods away as required. 

P&R Food Services is committed to supporting local clubs and helping them operate efficiently and effectively. Clubs can reach out with orders or inquiries via email at This email address is being protected from spambots. You need JavaScript enabled to view it. or by phone at (03) 5222 6877.


Photo

From Left: Jessica Mullen (Manager - P&R Food Services), Tim Secombe (Club Development Lead - AFL Barwon), Peter Mullen ((Owner & Director - P&R Food Services) & Andrew Bews (Business Development Manager - P&R Food Services)

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JOB ALERT - AFL Barwon Volunteer Work Experience - Media & Communications

AFL Barwon provides governance and strategy development for Football and Netball across the Barwon region.

This opportunity is ideal for individuals seeking hands-on experience in Communications and Media within a sporting environment.  

The work experience role is a voluntary position requiring availability every Thursday for the duration of the 2025 Football & Netball season.

The position description for the role can be found here.

To apply, please send your resume and a brief explanation of your interest in this opportunity to Sean Atkinson, Commercial Partnerships & Communications Manager at AFL Barwon, via This email address is being protected from spambots. You need JavaScript enabled to view it..

Applications will be monitored and actioned as they are received.

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AFL Auskick names its first recruit of 2025

Team NAB AFL Auskick has named its first recruit of the year, with six-year-old Charlie Smart from Barwon Heads Auskick Centre in south-west Victoria joining the team.

The 2025 Team NAB AFL Auskick coaches Nick Daicos and Katie Brennan encourage all registered Auskickers to enter via submitting a video online for a chance to join the team. They are on the lookout for NAB Auskickers who show teamwork, dedication, and passion! 

Selected Auskickers will have the opportunity to invite an Auskick teammate of their choice to join them for a remarkable experience, attending an AFL Grand Final. 

Eleven lucky winners will be announced during the Seven Network’s AFL match broadcast, with Charlie being the first lucky Auskicker to join the team accompanied by his chosen nominee – his best friend, Ethan Jennings.

Charlie and Ethan will join their fellow Team NAB AFL Auskick recruits at the MCG in Melbourne for a once-in-a-lifetime Grand Final experience, where they take centre stage and present the winning grand final team with their premiership medallions. 

Charlie is from Barwon Heads and is a huge Geelong Cats supporter, with Tom Stewart being his favourite player. When he’s not kicking the footy with his friends at Auskick, Charlie can be found playing with his soft stuffed footy inside or sleeping with his footy cards close to his chest!

When Charlie watches the footy, he loves pretending he’s out there playing alongside his idols, and often has to be told to keep the noise down when his siblings are sleeping!

He has been friends with Ethan since three-year-old kindergarten, where they bonded over an equal love of watching and playing footy. After checking the footy ladder on the fridge is up to date, Ethan falls asleep each night cuddling his mini Sherrin. He squeezes in some sneaky shots at goal on the way to school, before organising his footy cards to trade at lunch. He can’t wait to join his best mate, Charlie on the MCG on Grand Final Day.

As part of being selected as a Team NAB AFL Auskick recruit, Charlie has the chance to be crowned the 2025 NAB AFL Auskicker of the Year which will be announced during Toyota AFL Grand Final Week.

The lucky NAB AFL Auskicker of the Year will receive a remarkable $5,000 prizemoney thanks to NAB and will have a year full of unique experiences, including meeting their favourite players and attending AFL games and special events. 

If your Auskicker would like a chance to join Team NAB AFL Auskick and have a Grand Final experience of a lifetime, visit nab.com.au/auskick.
    About NAB AFL Auskick 
    • NAB AFL Auskick is an introductory program for kids to connect with Australian Football while having lots of fun and being active – smiles and grass stains are guaranteed!
    • In weekly sessions, kids focus on building football skills and playing in a safe and super fun setting. Expect small groups, heaps of games and parent/guardian involvement.
    • NAB AFL Auskick invites all children aged 5-12 no matter their knowledge, skill or ability, to participate in the tackle-free program.
    • NAB AFL Auskick offers an inclusive environment for everyone to get involved, with optional ‘All Girls’ Auskick programs and All-Abilities Auskick centres available.
    • More than 141,000 boys and girls participated in NAB AFL Auskick programs at more than 3,500 centres across the country in 2024 – setting a new record!
    • Auskick participants have the chance to feature in mini games during halftime at elite AFL and AFLW matches throughout the season. A once-in-a-lifetime experience for many kids!
    • Upon signing up, all Auskickers get an awesome pack filled with cool footy goodies not available anywhere else.
    • Visit play.afl/auskick for more details.

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    AFL Barwon Partners with Big Screen Video as Preferred Scoreboard Provider

    AFL Barwon is excited to announce a new 2-year partnership with Big Screen Video, with the leading digital display solutions company becoming preferred scoreboard provider for the AFL Barwon region.

    Big Screen Video is a trusted industry leader in LED technology, providing high-quality digital scoreboards and display solutions for sporting venues, stadiums, and commercial applications across Australia and beyond. With over 15 years of experience, Big Screen Video has a strong reputation for delivering innovative and engaging digital experiences, enhancing the way fans and clubs interact with live sports.

    Through this partnership, AFL Barwon clubs will have access to Big Screen Video’s state-of-the-art scoreboard technology, offering improved game-day engagement, enhanced sponsorship opportunities, and an elevated spectator experience. The integration of LED scoreboards into local football and netball venues will bring professional-grade digital solutions to grassroots sport, ensuring clubs can modernise their facilities with, easy to use, cutting-edge technology.

    AFL Barwon Regional General Manager, Edward Wilson, welcomed the partnership, stating, “We’re extremely grateful for the eager and committed support from Big Screen Video, to invest into our community and provide opportunities for our Clubs, that wouldn’t be possible without a partnership of this kind”.

    Big Screen Video’s CEO, Paul Ellery, also expressed enthusiasm for the partnership, stating, “Big Screen Video is thrilled to announce our exclusive partnership with AFL Barwon as their official scoreboard supplier. This collaboration underscores our commitment to supporting communities throughout Victoria and Australia.

    For 15 years, our top-notch scoreboard solutions have revitalised clubs and grounds across Victoria. We're excited to continue helping clubs explore the advantages of digital scoreboards, offering a variety of scoring options tailored to their unique needs.

    We eagerly anticipate working with and supporting AFL Barwon and their affiliated clubs in this multi-year partnership.”

    As the preferred scoreboard provider, Big Screen Video will work closely with AFL Barwon-affiliated clubs to deliver tailored solutions that suit their unique venue needs. Clubs interested in exploring digital scoreboard options are encouraged to reach out to AFL Barwon Communications and Commercial Partnerships Manager, Sean Atkinson.

    About Big Screen Video
    Big Screen Video is a leading provider of LED digital display solutions, specialising in large-format screens, scoreboards, and signage for sporting venues, stadiums, commercial properties, and retail spaces. With a mission to create engaging and impactful visual experiences, Big Screen Video has worked with some of Australia’s most iconic sporting organizations, including , but not limited too; AFL, the Melbourne Cricket Club, Adelaide Oval, and Cricket Australia.

    Click here to find out more about Big Screen Video

     

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