P&R Foods sign on to service AFL Barwon Clubs
AFL Barwon is proud to announce a new partnership with P&R Food Services, who come on board as the Official Food Distribution Partner of AFL Barwon.
Under the partnership, P&R Food Services will secure naming rights for a variety of key AFL Barwon assets. This includes the Football and Netball Coaches Player of the Year Awards for both the Geelong Football Netball League and the Bellarine Football Netball League, along with the Division 1 Female Football Competition. Additionally, the company will hold the naming rights for the Division 3 Male Under 14 Football Competition and the Division 2 GFNL 17 & Under Netball Competition.
P&R Food Services will also be the exclusive food supplier for all AFL Barwon GFNL and BFNL Finals Series matches. The knowledge and experience help by P&R will offer exceptional support to clubs over the finals period. This will ensure high-quality food options are available for spectators and participants during the most exciting part of the season.
To further support junior football, P&R Food Services will proudly host a community event for the Under 14 Division 3 P&R Food Services Cup, with the goal of helping participating clubs raise much-needed funds for their local junior football programs. This initiative highlights P&R’s commitment to giving back and making a meaningful difference at the grassroots level.
AFL Barwon Commercial Partnerships Manager, Sean Atkinson, said the partnership is an exciting alignment with a respected and experienced industry leader,
“We’re thrilled to welcome P&R Food Services as a Commercial Partner of AFL Barwon. With more than 20 years of industry experience and deep knowledge of the food services landscape, P&R Foods bring a level of professionalism, reliability, and care that will be beneficial for the region. Their commitment to the community and passion for grassroots sport made them a natural fit. collaboration is poised to strengthen AFL Barwon clubs by providing them with dependable supplies and robust support."
Peter Mullen, Owner Operator of P&R Food Services, expressed his enthusiasm about the new partnership with AFL Barwon:
“As a long-term supporter of local sport, we’re thrilled to announce a new three-year partnership with AFL Barwon. We’ve proudly supplied numerous clubs across the region in recent years, and we’re excited about the opportunity to further strengthen our support of community football and netball into the future.
We are dedicated to being a one-stop shop for sporting clubs. Our extensive and ever-growing range of products includes dry goods, dairy, frozen and fresh foods, confectionery, beverages, packaging, cleaning supplies, and more. We take great pride in delivering exceptional service and understand the unique challenges faced by volunteer-run clubs.”
About P&R Food Services
P&R Food Services is a proudly locally owned and operated family business, established in 2003 by Peter and Rhonda Mullen. With over two decades of experience in the food service industry, P&R has built a strong reputation for reliability, quality, and personalised customer care.
The company tailors its delivery process to each club's needs—typically, drivers will provide an estimated time of arrival approximately one hour prior to delivery. For clubs that are not always staffed, access can be arranged via key or drop box, with drivers placing goods away as required.
P&R Food Services is committed to supporting local clubs and helping them operate efficiently and effectively. Clubs can reach out with orders or inquiries via email at
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From Left: Jessica Mullen (Manager - P&R Food Services), Tim Secombe (Club Development Lead - AFL Barwon), Peter Mullen ((Owner & Director - P&R Food Services) & Andrew Bews (Business Development Manager - P&R Food Services)
