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Themed Round

AFL Barwon Female Festival of Sport


AFL Barwon Female
Festival of Sport


2025 Female Festival of Sport Breakfast

AFL Barwon with support of The Athlete's Foot, is proud to present the 2025 Female Festival of Sport Breakfast – a morning dedicated to celebrating, recognising and empowering women and girls in sport across the Barwon region.

Hosted by former Australian Diamond and elite netballer Madi Browne, the event will bring together local sporting clubs, community leaders, athletes, schools, and the wider public to shine a light on the contributions and achievements of females in sport at all levels.

Purchase Tickets to the 2025 Female Festival of Sport Breakfast

AFL Barwon Female Festival of Sport Breakfast - Book Now

2025 Events

Introducing the 2025 Breakfast Host

Madi Browne

Former Professional Netball Player

Former elite netballer turned sports broadcaster, presenter, coach, educator - and proud mum - Madi brings high-performance energy and a solution-focused mindset to everything she does.

Whether courtside, in studio, or behind the mic, she thrives on connecting with driven people and sharing stories that spark momentum.

Based on the Surf Coast, Madi is fuelled by purpose, grounded by family, and committed to creating meaningful outcomes through strong partnerships.

Introducing the 2025 Guest Speakers

  • Jaz Shelley

    Jaz Shelley

    Geelong United Professional Basketball Player

    Jaz Shelley is a professional Australian basketball player currently competing for Geelong United in both the WNBL and NBL1 South.

    A former WNBL Rookie of the Year with the Melbourne Boomers, Shelley played college basketball in the U.S. at Oregon and Nebraska, where she became one of the top three-point shooters and playmakers in Cornhuskers history.

    In 2024, she was selected 29th overall in the WNBA Draft by the Phoenix Mercury before returning to Australia as Geelong United’s inaugural WNBL signing.

  • Jaz Shelley

    Debbie Lee

    AFLW PIONEER

    Debbie Lee is the National Women’s and Girls Football Lead at the AFL and a pioneering figure in women’s Australian rules football.

    A former player and coach, she gave up a WNBL career to found the St Albans Spurs in 1992. Lee is a five-time Helen Lambert Medalist, six-time All-Australian, and former president of the Victorian Women's Football League.

    She played a key role in launching the AFLW through her leadership roles at Melbourne and the Western Bulldogs. In 2021, she became the first woman inducted into the Australian Football Hall of Fame.

  • Taylah Hassett

    Geelong Cats VFLW Head Coach

    Taylah Hassett is the current Geelong Cats VFLW Head Coach, taking on the role in season 2025 after coaching Grovedale to Division 1 Premiership success in 2024.

    Having played football since the age of 15 years old, Taylah progressed from her community club in Colac, through to the Geelong Falcons Program, before joining Grovedale in 2022. A community minded individual, Taylah understands the importance of giving back and supporting community.

  • Meagan Mifsud

    Former President at Torquay FNC

    A life member at Torquay FNC, Meagan Mifsud has dedicated a lifetime behind the scenes towards the success and sustainability of the Torquay Netball Program. Meagan has fulfilled such roles as Club President, Treasurer, Coach, Team Manager - and just about any other role you can think of! During her time as an administrator, Meagan has been the beneficiary of league awards, including Administrator of the Year, and was also at the helm of Torquay Netball when the club won the overall ‘Club Championship’ award due to their success on the court and field. Meagan’s passion for community is something to be admired, and we look forward to hearing her story.

What is the Female Festival of Sport?

The Female Festival of Sport is an AFL Barwon initiative which began in 2022 that is designed to celebrate, recognise and empower females who work, volunteer, spectate, or participate in sports within the Barwon region & across Victoria. 

The Festival features a week of activities that enable young females to engage in our sports in a fun way, acknowledge females making positive change in the region, and brings the community together to showcase the stories of inspiring females in sport.

The feature event of the week is the Female Festival of Sport Breakfast, which falls on the final day of the Festival. The Breakfast event features a diverse panel that discuss female-related themes and topics with the aim of inspiring and empowering the audience. 


2022

The First Female Festival of Sport

The Female Festival of Sport has its first year in the Barwon region, with a variety of events throughout the week and the inaugural Breakfast event held at St Mary's Sporting Club.

2023

The Female Club Champion Award is introduced

The 2023 Female Festival of Sport featured an action-packed week of activities, with the introduction of the "Female Club Champion Award" aimed at recognising a specific female at each club. 

The breakfast feautured a panel including Daisy Pearce, Lily Edwards, Sarah Albon & Emily Green - facilitated by Renee Garing.

2024

2024 Female Festival of Sport Breakfast

Supported by The Athlete's Foot, the 2024 Female Festival of Sport Breakfast was held on Friday the 31st of May, 2024. 

Hosted by Connie Bolger, General Manager of Partnerships and Marketing at Geelong United Basketball, we heard from an inspiring panel of women in sport. The panel included Kelly Cartwright (Paralympic Gold Medallist), Ali Waight (Queenscliff FNC President), Emma Daffy (All-Abilities & Lara FNC Netballer) + Erin Hoare (Geelong Cats AFLW Player)


Indigenous Round

Indigenous Round

19-25 May 2025

Celebrate Aboriginal and Torres Strait Islander culture and its contribution to our games during the AFL Barwon Indigenous Round. 

Indigenous Round Club Toolkit

Indigenous Round

13-19 May 2024

Celebrate Aboriginal and Torres Strait Islander culture and its contribution to our games during the AFL Barwon Indigenous Round. 


2025 Indigenous Round Launch

Holiday Inn & Suites Geelong

In a heartfelt ceremony during AFL Barwon’s Indigenous Round Launch last week, Holiday Inn & Suites Geelong proudly unveiled a powerful new Indigenous mural within one of its premium suites, now renamed “Echoes of Country.”

This initiative marks the beginning of a deeper commitment to honouring First Nations cultures and fostering meaningful connections between corporate and Country.

Located on Wadawurrung Country, the suite formerly known as Room 909 has been transformed in collaboration with Sista Studios’ Kasey and Jess, two talented Indigenous artists whose contemporary mural now takes pride of place in the space. The artwork is bold and vibrant, layered with meaning and deeply personal storytelling. While it does not speak on behalf of the Wadawurrung people or Country, it stands as a respectful tribute to Indigenous creativity, resilience, and cultural expression.

“At the heart of the room is a mural painted not just with colour, but with care,” said Tegan Adamson, Marketing Manager, during the unveiling.

“Every symbol, every layer carries intention, inviting our guests to slow down, reflect, and connect.”

“This is just one small step in a much larger journey,” said Tegan.

“Our aim is not to speak for Indigenous communities, but to elevate their voices, create space, and listen with respect. Echoes of Country represents our commitment to that path.”

This initiative is supported by collaborators including AFL Barwon, Sista Studios, and local partners such as the Great Ocean Road Chocolaterie, all of whom share a vision for greater cultural respect, representation, and reconciliation.

As part of the IHG Hotels & Resorts family, Holiday Inn & Suites Geelong acknowledges its platform’s potential to influence and inspire, and accepts the responsibility to do so with integrity, humility, and care.

“We’re learning. We know there’s more to do. But this suite is a beginning, a space of reflection, respect, and renewal for all who enter.”


Vilification and Discrimination Module

Vilification and Discrimination Module

AFL is a game for everyone! 

It is important to play the game in the right spirit and to respect your opponents. 

 Whether it’s on or off the field, the AFL rules ban comments that insult or abuse someone about how they look or where they’re from.

We’ve teamed up with the Geelong Cats to help deliver the AFL’s short online course to help you understand the harm caused by racism and other forms of vilification.

The course also has tips on how to make your club more welcoming and connected to your community.

Vilification and Discrimination Module


  • Indigenous Umpire Uniforms

    Designed and created by proud Noongar Wandandi Boodja first nations man Joshua James, the artwork is called Yongka Kaaleepga which means “Kangaroo Homeland” in Noongar language.

    Read The Story

  • Indigenous Ball Artwork

    Yalanda Neal, a local Indigenous artist and Belmont Lions FNC Footballer has created a design called the "Wadawurrung Indigenous Story" that has been printed on Football and Netballs for the Indigenous Round.

    Read the story

Indigenous Club Uniforms

  • Anglesea Female Football

    Artist - Donna Conley @Sallouart Wadawurrung Country

    The artwork represents the Anglesea Football Club. It is painted with gratitude and love in celebration of Indigenous round 2023. The artwork acknowledges the traditional custodians, Gadubanud of the Eastern Maar and Wadawurrung people. 

    The concentric circles represent community meeting places and connection to each other. The surrounding U shapes symbolize coming together to sit, yarn and share in learning from each other. Together we are strong and feel safe. The Club was club was established in 1963 and is known as the Kangaroos. 

    The Artwork has an original depiction of a Kangaroo at its Centre to honor the Clubs history and icon. Land, sea and sky are depicted to represent Country.

  • Anglesea Netball

    Artist – Maddy Allardyce & Corrina Eccles (Wadawurrung Country)

    The Gathering circles in our first wave represent the Wadawurrung people. The Wadawurrung people lived and gathered in Anglesea including along the sea and the saltwater river which was known as Kuarka Dorta- the place to catch mullet.

  • Barwon Heads Football

    Artist - Rhys Jeffs - Yeerra Ngitj Wadawurrung

    This artwork tells the story of the Barwon River, flowing through the stunning landscape of Wadawurrung Country. The river-where fresh water meets the sea-holds great strength, beauty and significance for the Barwon Heads community. For thousands of years the Barwon River has been a vital source of food, connection, healing and cultural significance. It continues to nourish the land and its people, offering both physical and emotional wellbeing. During conversations about this design, the BHFNC community continually reflected on the river's deep connection and local importance. The artwork represents the river's journey, its many meeting places, and our shared responsibility to care for it, now and for many years to come.

  • Belmont Lions Female Football

  • Drysdale Football

    The hawk represents the clubs logo. The boomerangs shows the strength of the club from the junior levels through to the senior playing groups. The cycles and lines are for everyone involved at the club and connection they have with one another, creating a safety net for each other.

  • Geelong Amateur Female Football

    Artist - Hayley Bohme (Yorta Yorta)

    The figure in the middle of the jumper with ochre markings represents warriors. The U shape that starts at the cheek and goes across the nose onto the other cheek represents warrior, and the five dots on the forehead represents the Kulin Nations, the middle being Wadawarrung Country.

    Under the warrior is a meeting place, sitting at the heart of the warrior. This represents Ammo's club community.

    On one side of the jumper you can see the animal prints (kangaroo and possum), showcasing the now shared history of the sport. Marngrook has been played by our people for over 60,000 years, and the ball was made of possum skin. The kangaroo tracks represent the Kangaroo of the current Sherrin footballs. 

    One the other side you can see a river with waterholes. This represents the Barwon River that surrounds the Ammos home at Queens Park. Queens Park is also located next to Buckley Falls. 

    On the back of the jumper we have an outline of Bunjil, the spiritual creator and protector of Wadawurrung Country, the land we play on. The stars surrounding Bunjil represent people that have come before us and have paved the way for us to play the sport we love. This could be our Elders, our families. This also represents the people who we saw begin the journey of women's footy at Geelong Amateurs. 

  • Geelong West Football

    ARTIST – ETHAN LIDDLE – ARRENTE COUNTRY

    The symbols on this design represents the artist’s journey. The front of the design represents travelling from Apmere Atynhe to where they are today, and symbolises them leaving home and moving down to Wadurrung country.

    The 6 countries on the back of the jumper capture where the artist is from and symbolise the family they have there. This includes the Artekerre community in Arrernte Country, the Ltyentye Apurte Community in Eastern Arrernte Country, the Artekerre community in Alyawarr Country, the Arrengaye Apmere community in Alyawarr Country, the Mpartnwe community in Central Arrernte Country, and finally Waduwurrung Country where they live today.

  • Geelong West Female Football

    Artist – Ethan Liddle – Arrente Country

    For Geelong West Giants, one of our major trademarks in our club is being united. In the middle of the G are symbols that represent the players who play for Geelong West Giants. These symbols also represent the Geelong West community, the coaches, managers, members and those who volunteer their time to the club. running water for players, canteen duties, physios and the player sponsors all who are a part of the club. In the G we also have the Aherre (Kangaroo) and Arleye (Emu) Impatye (tracks). These track symbols are the tracks to success. They are the tracks that past players left for us to follow that pathway to moving forward. Current players at Geelong west are now paving the way to being successful, and setting good examples for the next generation of players coming through and following our pathway as well. The back of the jumper displays male and female symbols alongside lands significant to Liddle's ancestry and history, specifically his birthplace in Alice Springs (Arrernte Country) and his residence in Geelong (Wadawurrung Country).

  • Geelong West Netball

    Artist – Ethan Liddle – Arrente Country

    For Geelong West Giants, one of our major trademarks in our club is being united. In the middle of the G are symbols that represent the players who play for Geelong West Giants. These symbols also represent the Geelong West community, the coaches, managers, members and those who volunteer their time to the club. running water for players, canteen duties, physios and the player sponsors all who are a part of the club. In the G we also have the Aherre (Kangaroo) and Arleye (Emu) Impatye (tracks). These track symbols are the tracks to success. They are the tracks that past players left for us to follow that pathway to moving forward. Current players at Geelong west are now paving the way to being successful, and setting good examples for the next generation of players coming through and following our pathway as well. The back of the jumper displays male and female symbols alongside lands significant to Liddle's ancestry and history, specifically his birthplace in Alice Springs (Arrernte Country) and his residence in Geelong (Wadawurrung Country).

  • Newtown & Chilwell Football

    Artist – Jack Brogden – Noongar, Bardi and Karajarri Man

    The Newtown and Chilwell 2022 Indigenous celebration guernsey represents a story of community coming together through sport celebrating our first nation heritage

  • Newtown & Chilwell Netball

    Artist – Jack Brogden – Noongar, Bardi and Karajarri Man

    The Newtown and Chilwell 2022 Indigenous celebration guernsey represents a story of community coming together through sport celebrating our first nation heritage

  • North Shore Netball

    Artist - Netball Dress l Kailee Kennedy, Wadawurrung

    The artwork tells a story of the turtle’s journey by water to the sands of traditional lands of the first nations people.
  • Portarlington Football

    Artist – Chris Delamont

    The story starts with Bunjil the Wedge tailed Eagle and his place as the creator sprit for the local Wudawurrung people. Bunjil is looking over the Portarlington Football Netball club and its work in creating an inclusive, welcoming club. The center circle represents the club and its efforts in creating a meeting place and inviting all to join them, no matter where you are from or the journey you have taken, all will be welcome.

  • Portarlington Netball

    Artist – Chris Delamont

    The story starts with Bunjil the Wedge tailed Eagle and his place as the creator sprit for the local Wudawurrung people. Bunjil is looking over the Portarlington Football Netball club and its work in creating an inclusive, welcoming club. The center circle represents the club and its efforts in creating a meeting place and inviting all to join them, no matter where you are from or the journey you have taken, all will be welcome.

  • South Barwon Football

    Artist – Billy-Jay O’Toole – Wadawurrung Country

    The design was centered around the clubs traditional colors, incorporating the light blue to share the history of the clubs colors, worn by Barwon football club before transferring to South Barwon. Using the colors, important features were incorporated in the landscape around the football club, with the designs representing Coastal country, Freshwater Country, hill/mountain Country and including eucalyptus leaves as a sign of cleansing and welcoming all onto Wadawurrung Country.

  • South Barwon Netball

    Artist – Billy-Jay O’Toole – Wadawurrung Country

    The design was centred around the clubs traditional colours and also incorporating the light blue to share the history of the club's colours, worn by Barwon Football Club before transferring to South Barwon. Using the colours, I incorporated important features in the landscape around where the football club is, and was, located. Those designs are representing Coastal Country, Freshwater Country, Hill/Mountain Country and including eucalyptus leaves as a sign of cleansing and welcoming you all onto Wadawurrung Country.

  • St Mary's Female Football

    Artist - Designed by the Knox family in recognition of their son Abe Knox a past St Mary’s player.

    Bunjil the Eagle on the front of the jumper is who Abe identified with (spirit animal) The painting on Bunjil is how Abe painted himself when he did indigenous dance.

    The wings were designed by Abe’s sisters to represent Abe wrapping his arms around his mates as they play. The circle artwork is a copy of something Abe did in Grade 6 and he had written that the circles represented bringing people together. The hand is Abe pushing the boys forward but also a symbol of when the boys hug in a circle before and after a game

  • Torquay Female Football

    Artists - Remi Sliwa, Elleischa Sizer & Mia Murphy - All Aboriginal girls born in Australia, who play footy for Torquay

    Front - The large circle in the middle of the jumper is the meeting place, the place where Torquay women’s football teams call home, Spring Creek Recreational Reserve. It is surrounded by the two bodies of water nearby, spring creek and also represents the ocean as Wari Dja in Wadawurrung language means ‘Sea Country’. The symbol in the middle of the meeting place is the Aboriginal symbol for women. The footsteps represent walking together, the junior players following in the footsteps of the senior women’s football players.

    Side - The eucalyptus leaves on the side represent the bushland that lines the creek and surrounds the football oval. The crosshatching design is traditionally a Victorian style of Aboriginal art.

    Back - The smaller circles on the back represent the girls in the Torquay Tigers 9 junior football sides which feed into the women’s team on the front. The circles represent the friendship, teamwork and connection between the young girls. The kangaroo tracks in the middle represent moving forward together, kangaroos can only jump forwards, they can’t go backwards, and they have soft paws which means they tread softly on the earth that sustains them.

Mental Health Round

Mental Health Round

28 Jul - 1 Aug 2025

Mentally Healthy Sporting Clubs Guidelines

Mental Health Round

19 - 21 July 2024

Supported by Read The Play, Tackle Your Feelings, and Leisure Networks

Mental Health is a Team Sport

Learn More About Read The Play

Mental Health is a Team Sport

“Read the Play is a unique program that uses young people’s engagement with sport and connection to their local club to deliver important messages that improve mental health literacy and knowledge about where to seek help for mental health problems. 

Read the Play has been continuously evaluated and refined over many years and impressed me with its strong focus on partnering with the local community.”

Dr Kate Hall
Head of Mental Health and Wellbeing, AFL


The Tackle Your Feelings Program

Learn More About Tackle Your Feelings

The Tackle Your Feelings Program

Champion positive change in mental health at your Football & Netball Club

Tackle Your Feelings is a free mental health training program for community football and netball coaches and players, as well as committee members, umpires and other club support staff.

Established in 2018 by the AFL Coaches Association, AFL Players’ Association and Zurich Insurance, the program is based on the education delivered to the AFL industry, and is led by high profile player and coach ambassadors.

Tackle Your Feelings workshops are delivered by a local psychologist. the program aims to help participants gain tools to Understand, Recognise and Respond to signs of mental ill-health in their players.