AFL Barwon Region General Manager Announcement
AFL Barwon announces that Region General Manager Edward Wilson has made the decision to step down from his role, with his tenure concluding on Wednesday, 26th March. He has accepted a new opportunity as Chief Executive Officer of Motorcycling Victoria.
Edward commenced as Regional Manager of AFL Barwon in 2022 during a difficult time post the COVID-19 disruption to our industry and worked swiftly and enthusiastically to lead and settle the AFL Barwon Region.
During his tenure, Edward has been instrumental in driving key initiatives and improvements across the region, working closely with the AFL Barwon Commission to achieve significant outcomes. His leadership and vision have helped strengthen AFL Barwon’s strategic direction and operational effectiveness, ensuring long-term sustainability and growth within the football and netball community.
Some of the key achievements under Edward’s leadership include:
- Establishing the AFL Barwon Strategy for 2023–2025, providing a clear roadmap for the future development of the region.
- Completing the region’s Competition Review, which led to the introduction of a movement mechanism within the Senior Male Football and Senior Netball competitions to enhance competition balance and fairness.
- Introducing and integrating the Club Development Lead resource, aimed at providing vital support and guidance to local clubs and volunteers.
- Strengthening AFL Barwon’s structure through the introduction of the Group Manager – Operations position to enhance competition management.
- Expanding and refreshing the partnership between AFL Barwon and the Geelong Cats, while also broadening the region’s commercial partnerships portfolio.
- Launching the Greater Geelong LGA Plan project, with a dedicated focus on North Geelong, to drive participation growth and ensure future development opportunities.
AFL Barwon Chair Michelle Gerdtz acknowledged Edward’s contributions and leadership, stating:” Edward has been a dedicated leader who has significantly contributed to the ongoing success of our region. His vision and commitment to community football and netball have left a lasting impact, and we sincerely thank him for his efforts.”
The AFL Barwon Commission will now work closely with the AFL Victoria to commence the process of appointing a new Region General Manager in the coming weeks, ensuring a smooth transition and continued focus on the strategic direction of the organisation.
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