GameFace Appointed as AFL Barwon’s Official Filming Provider
AFL Barwon is pleased to announce the appointment of GameFace as the organisation’s new official filming and broadcast provider following the completion of a detailed and competitive tender process.
GameFace has signed a three-year partnership agreement that will continue to see all senior male football matches across the Geelong and Bellarine Football & Netball Leagues filmed, delivering consistent, high-quality coverage across the competition. The partnership will also provide clubs with the opportunity to access additional filming services for other grades.
The appointment follows a thorough evaluation process, with several high-quality submissions received. While the standard of proposals was strong, GameFace’s comprehensive offering, high-quality delivery reputation, innovation and clear understanding of community sport broadcasting ultimately superseded the other submissions.
Through the partnership, AFL Barwon members will benefit from an enhanced and progressive digital experience via the LocalFootyHub app, providing improved access to match vision, highlights, statistics and club content.
AFL Barwon Chief Executive Officer Kate Patterson said the partnership represents a significant step forward for the region’s competitions.
“We’re thrilled to welcome GameFace as AFL Barwon’s official broadcast partner. This partnership represents a significant step forward in how we showcase our Geelong and Bellarine Football & Netball Leagues.
Glenn and his team bring deep experience in local community sports broadcasting, and we’re looking forward to working closely with them to elevate the profile of our league, our clubs and our athletes. Together, we’re setting up a platform that will continue to grow well beyond 2026.”
GameFace Managing Director Glenn Carter said
“We’re thrilled to be partnering with one of the premier leagues in Victoria. Barwon has a strong reputation, and we’re genuinely excited to be part of the season ahead and help showcase the competition the way it deserves.”
The three-year agreement provides stability and certainty for clubs while ensuring the competition continues to evolve in how it connects with players, members, supporters and the broader community.
AFL Barwon looks forward to working closely with GameFace to deliver a high-quality broadcast product that reflects the strength and professionalism of football in the region.
